carmel surf shop
logo design
This local surf shop held a logo design contest and had a call for entries from those living in Monterey County.
vision
Looking at the original logo, I felt it was already pretty well-suited for what their brand represents.
exploration
Rather than scrapping the original logo entirely, I chose to do a refresh by expanding it so they can still retain much of the brand recognizability they have built up over the years. A few explorations.
feedback
There are a lot of variables that go into what makes for a ‘good’ logo including overall brand, legibility, etc.
I conducted a survey to collect some data.
final design
And this was the end result! (Which unfortunately did not win.)
A logo that maintains its original spirit and is easily translatable to different mediums whether for print or digital media.
